Money is a very important aspect of life. It is the reason why people engage in various activities on a daily basis. Most people have taken up self-employment so as to work under their own terms. For these businesses to thrive, customer attraction strategies must be put in place. This lack of customers then results in low profits and business decline in the end. Seeing how important it is to earn money, people end up engaging in activities regardless of whether they are legal or not. This is what results in the term black market. It involves acquiring and selling products unlawfully. Cannabis is one product available in the black market. Even after its legalization for certain purposes, people still insist on acquiring it illegally. Explained below are some reasons why the black market keeps thriving even on legalization of cannabis:
- Low prices – some commodities are priced highly because of the need to pay government taxes. In the case of black markets, cannabis is sold and bought without government knowledge or intervention. This means that dealers do not pay any taxes which in turn reduces the total cost of production. Users will, therefore, opt for black market cannabis because it is more pocket-friendly in comparison to that from legal dealers.
- Many options – legal cannabis presents only a few options to choose from. In most cases the associated effects are mild. This is because the government does not want to expose its people to strong products that can be excessively harmful. Cannabis from the black market has strong products thus offering more options. This is because they are only interested in making money and have no problem with offering the strongest options regardless of health risks. The fact that users have many varieties to choose from is what makes black markets keep on making profits
- Networking – this is a technique used by most business owners to attract more customers. It involves using existing customers to attract others. For instance, one customer will invite two more who then gain three each and the chain goes on and on. The reason why this works so well for the black market is that its price factor is more attractive in comparison to legal dealers’. As explained above, the prices for illegal cannabis are low. This means that a customer who makes referrals with reference to such a characteristic is likely to attract very many buyers. All in all, those who wish to expand their businesses should undertake networking.
Legal or not, the aim of all service and product providers is to satisfy their customers and make profits. The burden of choosing a good provider only lays on the customer. This is because a provider will rarely admit to their lack of ability in terms of ensuring customer satisfaction.
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